Customers now research, compare and buy products online more than ever. The company’s website was created a long time ago and wasn’t up to date anymore. Publixing uses the website to promote the newly published audiobooks; therefore, it was time to create a new design and improve the site’s structure. Aside from the visual look, the company needed first and foremost to increase traffic, generate more leads, improve SEO, and improve user experience. A website redesign can help keep up with the changes in consumer behavior and maximize the company's results online.
The project's scope was to create a new information architecture and overall structure of the company’s website, visual design, and content structure.
The result of our collaboration was a new information architecture, the visual design of the company’s homepage for desktop and mobile, and the product page. Publixing’s website serves as a “home base” that the client can send to customers when they want to purchase or learn more about a particular product a company offers. The new design and site's structure make it easy to search among hundreds of audiobooks and find the one that a customer desire.
Each audiobook has a play button that allows a customer to listen to a sample from the audiobook. With two buttons below the product, the customer can quickly choose and add to the cart a type of audiobook he wants to purchase. The new website has helped the client attractively promote audiobooks and convert more visitors into customers.