responsive design

Why is a responsive website important nowadays?

A responsive website is a mobile-friendly site that looks good on devices with both large and small screens. Responsive design is a way to put together a website to automatically scale its content and elements according to the screen size on which it is viewed.

Responsive website design does not require designing a dedicated mobile website for smartphone users. Instead of creating multiple websites for all different screen sizes, you can develop just one site that scales up and down automatically according to the device’s screen size.

The website is then easy to use and navigate, and visitors do not have to resize, zoom, or scroll the website and make an extra step to view your content. If the website is difficult to navigate, it may prevent visitors from making the right decision, to buy your products, to sign up for a newsletter, or to view your content.

You never know what device someone will be using to view your website. Therefore it is essential to design the website for as many devices as possible. Last but not least, Google considers the website’s mobile presence as a ranking signal, which is a strong factor if you want your website to be findable in the Google search engine. A website not optimized for all smaller screens can experience a decline in its search engine rankings.

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How can a responsive design improve your business?

There are several benefits of responsive design. One of the most important is the guarantee that any user on any device will have the best user experience on your website as possible. Other benefits of having a responsive website include:

Cost-effectiveness and ease of management

In the past, developers built several websites to accommodate all different screen sizes. When you imagine the number of device types with various screen sizes on the market nowadays, this seems to be a pretty inefficient solution. With responsive design, you can build a single website that adjusts to the size of a user’s device and website elements will be easy to manage and update since you have to update the website just once.

Search engine optimization (SEO) gains

Responsive design can help with SEO because Google prioritizes mobile-friendly websites. Higher your website ranks in Google’s search engines more visibility your website gets, and people will more likely visit your website.

Improved user experience

Responsive design increases the amount of time that visitors spend on your site. Users like easy-to-navigate websites with a simple layout. The last thing you want people to do is to think about how to use your website and where to find the right content, product, shopping cart, or other information they are looking for on your site. For example, mobile users say they will leave your website if they cannot find what they are looking for, or if they have to scroll to the side of the website or zoom content on the web on a tiny mobile screen and figure out where to find the right information.

Consistent branding

With responsive design, your company’s branding will stay consistent across all devices. Your company will offer a coherent visual experience and people will easily identify and remember your brand.

How to make a responsive website?

If you are ready to embrace responsive design and invest in your business here is a sum-up of advantages you get with responsive design:

  • a website that is easy to manage what decrease the company’s costs
  • your website will rank higher in search engines which brings you more visibility and website visitors
  • improved user experience – users will use your website with pleasure because they can find the information they are looking for
  • consistent branding – people will remember your company and your brand will stay in the mind of your customers

You are more than welcome to contact me and I will help you to create a seamless experience on every device.

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